Why Social Video is so important in 2015

Video has increasingly got social over the last few months and with the news this week that Facebook may have already overtaken YouTube social video has hit centre stage.

Despite only being introduced to Facebook last year socialbakers claims that social video has the biggest organic reach on Facebook at 8.7% compared to 5.8% for status updates. Photos meanwhile have a 5.3% reach and links a 3.7% reach.

YouTube’s dominance is fading. Statistics from comScore for 2014 said that three quarters of video views already take place outside of the YouTube ecosystem. But though Facebook may be making a challenge for YouTube’s consumers and advertisers both are still obviously important social media channels so brands will need to appreciate the increasing dominance of Facebook whilst also still embracing multiple media channels to ensure they are reaching as much of their audience as is possible through social video.

Content of advertising is changing as advertisers realise the power and emotional connection that social video drives – it is after all key to its sharability that it provokes some sort of reaction from the customer and pulls them in deeper than advertising of the past. This means more advertisers than ever are likely to be investing in the social video format and in its virality – further fuelling its growth and success.

Some experts also believes that social video content will become more niche as advertisers look to create content for narrowcast sharing – realising that the more targeted or relevant the content to a certain group of people the more likely it will be shared by its target with those in a similar situation or with similar interests, particularly on other social platforms such as Snapchat or IM.

As social video rises so too will its placement within native advertising – reflecting a trend already seen in display advertising.

But the biggest issue for 2015 in social video is likely to be both the importance of, and challenge of, cross-device video campaigns. Although advertisers are realising this has to be done across devices tracking and identifying users to determine the reach of social video will be tough and is likely to take much of advertisers’ focuses.

Repost from Rachel Thomas Senior Operations & Marketing Manager at Six Degrees

Facebook introduces ‘Say Thanks’ Video Cards, and other Facebook updates

Facebook Introduces Say Thanks

Say Thanks is an experience that lets you create personalized video cards for your friends on Facebook.

Share a Say Thanks video with a close friend, your significant other, a relative, a coworker, an old friend – or anyone else in your life who you’d like to celebrate. There is no limit to how many personalized videos you can create and share.


Facebook Introduces New Ways to Control What You See in Your News Feed: “News feed settings will now show a list of the top people, pages and groups that you’ve seen in your news feed over the past week.” Also, “if you see a story you’re not interested in or don’t want to see, you can tap the arrow in the top right of that story to hide it.”


Facebook Updates Terms and Policies: Facebook introduces “Privacy Basics, which gives you tips and a how-to guide for taking charge of your experience on Facebook.”


5 Ways To Burn More Fat During a Workout

Catch the running bug
You’ll continue to burn fat after your jog: People who run for at least four hours a week melt more calories than non-runners, even when they’re not running, a Yale University School of Medicine study reports.

Crank it up early
Working out harder during the first half of your workout and taking it easier during the second burns up to 23% more fat than doing the opposite, according to a study from The College of New Jersey.

Download Rihanna, not Brahms
Listening to up-tempo songs actually makes you run faster and harder than listening to slower-paced music, British scientists say.

Women who go without eating for long periods are more likely to have higher body-fat percentages than women who nosh more regularly, one study notes.

Stop gorging
Your body can only handle so much food at a time, so stick to 600 calories or less per meal to maximize fat-burning